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Suning Xi Avenue store opened last week, the accumulation of long Golden Week spending power of the market has begun to release the reserve supply is a major priority chain giants, “Building a brand alliance can better solve the peak supply bottleneck problem, “said Su Ning Leader. Southwest Region as general manager of TCL, Changhong, general manager of Southwest Region, General Manager of the new Fei Xinan region, LG general manager of Chengdu, manufacturers such as Haier, general manager of Chengdu Chengdu Suning frequent high-level visits, a series of related color TV, refrigerators, washing machines, air conditioners, mobile phones, digital, small appliances, computers and other products of the purchase agreement has been signed, the agreement the amount of up to 10 billion. Reporters on the scene saw dozens of large trucks have been allowed to enter the warehouse Suning, tight supply have storage. It is reported that the purchase of such large-scale operation has continued for more than 10 days, which means that Suning following the New Year’s Day, Spring Festival, the advance into the third year sales peak of combat readiness.
Analysis of the industry in 2006, Chengdu giant home appliance chain key to truly compete, in addition to their chain of platforms, supply chain management is still the key to victory. Who can get competitive in the market a steady stream of resources, who will be crowned with final victory, Suning has invested heavily in creating and suppliers can achieve a comprehensive interface for SAP B2B system, is derived from the first to be factory-depth resources for the purpose of .
The members with feedback for the purpose of building brand alliances can further secure the existing supply chain system, in the coming 51 battle in a more favorable position.
Scale of none other special feedback million members
This year, consumer reaction to price wars for home appliances have been showing weakness, enhancing the level of market competition, endless speculation, Suning Appliance executives believe that no matter how the market changes, Suning focus is consumer demand, now on the market with ultra-low prices, limited buying patterns, has been very difficult to meet consumer demand, therefore, the scale of none other and with members of the GSP, so that consumers can get maximum benefits.
It is understood that the 1 billion purchase order in the large scale of none other members of the provisions are the first clear, Suning Appliance Marketing Department is responsible for claims, which will market the Chinese home appliance industry competitive patterns of the original huge impact in the future, the home appliance arena will arise in the Pratt & Whitney to foster customer loyalty and sales situation for the target market, as long as the products by consumers, according to different products for different types of none other standards, fully embodies personality The market demand of the state will achieve impressive sales performance.
Learned, Suning Appliance from this week, the background music from the entrance hall to the entrance hall of the layout, to display the product details such as small size of none other will be a focused range of products and the establishment of each chain member reception area, then, Suning members can enjoy a full Member Area selection of products and special services.